Some 200,000 people have lost their jobs as a result, according to a survey released on Tuesday by the European Union Intellectual Property Office in the southern Spanish city of Alicante. ” 40,000 jobs were lost in Germany alone.
João Negrão, Executive Director of the European Union Intellectual Property Office, who talked about the huge losses caused by counterfeit goods to consumers, brands and the EU economy, pointed out: "The results of this latest study show the huge losses caused by counterfeit goods to sales and employment in the EU."
Research results show that the German toy industry is one of the hardest-hit industries in the EU, with annual sales losses caused by counterfeit products accounting for one-third (334 million euros, approximately 2.62 billion yuan).
According to previous reports from China and Foreign Toys Network: Europol stated that between October 2022 and the end of February 2023, they implemented a special operation called "LUDUS lll", dispatching more than 6,000 times and confiscating more than 1,900 toys in total. 10,000 packages of toys, worth 79 million euros (approximately 610 million yuan).

In order to solve the problem of counterfeiting, Europe will use new traceability technology to prevent counterfeiting. However, the latest survey report released by the European Union Intellectual Property Office in June last year shows that although European people are increasingly questioning fake and shoddy products, price is still a decisive factor, and young consumers are more likely to buy fakes to save money. 
▍Extended reading: Among the top ten toy manufacturers in Germany, eight of them have experienced a decline in revenue
Recently, the German Toy Industry Association (DVSI) announced German toy industry data from January to October 2023: the German toy market sales fell by 4% as a whole, and almost all toy sales channels were not immune, with large comprehensive supermarkets being the most severely affected. It is worth noting that compared with this year’s average consumer inflation level of 6%, the average price of toys increased by only 1% compared to the same period last year, to 13.2 euros.
Taking a closer look at the sales data of the top ten toy manufacturers in Germany, except for Amigo, which recorded double-digit growth (+40%), only Ruisi's revenue was flat. The other eight companies include Lego, Mattel, Xianba, Tonies, Children's The current sales revenue of Zhibao, Playmobil World, Sile and Colado are all declining.

https://news.ctoy.com.cn/show-41096.html