The huge business opportunities in the toy market attract a large amount of capital. Last year alone, more than 2.5 million new toy-related companies were registered in my country. According to Chen Huangman, the organizer of the Shenzhen Toy Fair and president of the Guangdong Toy Association, the exhibition currently has more than 4,900 confirmed booths and more than 1,400 exhibitors. The growth rate is expected to be more than 10%, setting a new record high.

This year's exhibition has received enthusiastic responses from many overseas buyers. Visitors from more than 20 countries and regions have signed up to visit. The number of attendees is expected to increase by 30% compared with the previous edition. Chen Huangman said that China's toy production technology currently leads the world. In industrial clusters such as Dongguan and Shantou Chenghai, many companies have implemented digital and intelligent production management. More than 80% of the products sold in high-end toy markets in European and American countries are made in China. New quality productivity is becoming the fundamental guarantee for my country's toy industry to enhance its competitiveness in the international market.

Trendy entertainment consumption led by young people has taken shape

New consumption, new economy, new models, and new business formats innovate consumption supply and expand consumption scenarios in multiple dimensions. These are embodied in the toy industry, making the boundaries of toy consumption continue to expand. The audience is not limited to children, and the consumption of trendy toys is led by young people. has been formed.

Chen Huangman introduced that trendy toys and IP-licensed derivatives are the dominant categories of the Shenzhen Toy Fair. At the exhibitions in the past few years, you can see derivatives and derivative toys of various big IPs, such as Pokémon, Ultraman, Naruto, Marvel, Bears, Pigman, etc., as well as representative national fashion and aerospace culture. IP. The 2024 Shenzhen Toy Fair has set the theme of Hall 16 as "IP Authorization and Derivatives, Trendy Toys and Collectible Toys" to highlight various licensed products and trendy toys to better create market consumption of trendy toys and licensed derivatives. The atmosphere and scenes meet the toy consumption needs of different groups of people.

Toy Fair focuses on omni-channel development

It is understood that the Guangdong Provincial Toy Association found during market research that many traditional channels are brave enough to try new things. For example, wholesale markets are developing into hypermarkets and using various festivals to carry out theme promotions; merchants renovate and upgrade their stores to become toy supermarkets and use live broadcasts and short videos. Promotion and marketing are carried out in the form of videos; cultural and sports channels introduce more IP-licensed products to stimulate consumption; various toy warehouses, trendy toy stores, and amusement stores are ushering in a wave of store openings.

The Shenzhen Toy Fair is also actively looking for more channels and new opportunities to provide exhibitors, and strives to bring more exhibits to various channels. Large supermarkets such as Sam's Club, toys, maternal and child V influencers on various new media platforms, as well as cross-border e-commerce, foreign trade companies and overseas buyers have made appointments to visit the exhibition. Among them are many well-known companies in major new channels, such as Parent-Child Island maternal and infant chain, China Resources Vanguard, Miniso, iQiyi, Bilibili, Yili Group, Perfect World, Tea Save the Planet, Amazon, etc., highlighting toys Diversity of consumption scenarios.

It is reported that the 2024 Shenzhen Toy Fair will also hold multiple concurrent meetings and docking activities to share and exchange various industry information, such as the "Building Block Trend Development Forum", "Toy Marketing Forum", "Guangdong-Hong Kong-Macao Greater Bay Area Brand Authorization Industry Development Forum" forum". The first-ever "World of Play Global Play Innovation Summit" will be held on the afternoon of April 8th and 9th. It will set up two themed sub-venues, "International Perspective" and "China Focus", to share the latest insights into the industry and market trends. Creative products and new ways of retailing.

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